Marketing strategy
Define audience, offer, positioning, channels, campaign goals, and measurement plans.
Course 04
Digital Marketing
Plan, launch, measure, and improve digital campaigns across content, search, social, paid ads, and analytics.
SEO and content
Plan search-friendly content, keywords, landing pages, and practical publishing workflows.
Paid and social
Understand campaign structure, creatives, budgets, targeting, and performance review.
Marketing analytics
Track leads, traffic, conversions, and ROI with clear dashboards and reporting routines.
You will create
A digital campaign plan with measurable goals.
Campaign calendar
Channel plan
Performance report